Through the many years of experience and knowledge in retail marketing, techniques used have already been tried and tested. When customers are inside a store, retailers have already studied their behavior such that they know at which points in their shopping journey touch points can be used in order to trigger an emotional reaction, and this is how retailers make the most of this shopping environment. All retail stores around the world rely on point of sale display stands to encourage emotionally triggered impulse buying from their customers. There are point of sales displays that are more effective than others. Below are three of the most common point of sale display units that marketers use in your everyday stores.
The free standing display units or FSDU can be placed anywhere in the store at key points in a customer’s store journey and this is useful if the company is promoting an offer or a limited edition product. Since these are free standing, they can easily be put up and then put away again once the promotion is over. These are usually designed to be particularly eye-catching and exciting. The best place to put your free standing display is at the store entrance so this is the first thing that they see and respond to, and it can also be place at the end of an aisle where customers expect t o find these promotional displays.
The purpose of putting countertop display units It is to encourage consumers to impulse buy products on the counter before paying what they shopped for. These are usually small and the counter top is usually a very noisy area with lots of other products competing for attention. The designs of most CDU displays are original and eye catching designs. Cut outs are used regularly and they will usually have strong branding to alert customers to the products they usually impulse buy like chewing gum and chocolate bars.
Wobblers are used a lot in large supermarkets and are used at shelf level to encourage impulse buying. These displays can either offer something or inspire people and can work very well when triggering an emotional response. They are also useful to cross-sell, a wobblers sitting in front of a packet of burgers may reminds customers to not forget the buns.
Retailers can have other POS items of offer, and these are becoming more creative and strategic as shoppers in turn become strategically savvy. In POS marketing the retailer creates theater in a store since they know what will trigger a buying response from customers and leading retailers and POS agencies are trying new ideas all the time.